Users will soon have a fresh option that permits them to reduce the amount of artificial intelligence-produced media appearing in their timelines. This initiative comes as the service disclosed that it presently contains in excess of 1 billion AI-generated clips.
Testing and Rollout
The new functionality is being tested over the coming weeks before a global release. This shift comes amid a surge in content created by AI, spurred by emerging content generation software.
AI Content on Other Platforms
It has been noted that approximately 10% of the most rapidly expanding video streams on a popular video site primarily display content made by AI. A significant portion of this content is considered low-quality AI content, a term for poor-quality, mass-produced content that is frequently illogical or bizarre.
Based on user feedback that a lot of users enjoy content produced via AI tools, ranging from computer-generated images to science explainers, and we aim to give people the option to increase or decrease of that, according to their own choices,” commented a platform representative.
Volume and Proportions
The platform shared that there are presently 1.3bn videos on its network tagged as made with AI. Collectively, in excess of 100 m pieces of content are uploaded to the app every day, making clips made by AI a limited percentage of its overall inventory.
Customizing Your Feed
Members will be in a position to reduce or increase the amount of artificial media they view by using the “manage topic” feature in the platform and selecting the AI content topic. Other topics that currently be controlled under the tool encompass politics, fashion, cosmetics, and movement.
Platform Guidelines
TikTok’s policies require users to identify convincing AI-made content, and it prohibits dangerous deepfakes of celebrities or critical incidents. Any authentic-looking AI video that is unmarked can be deleted under its community policies.
In addition, the service will from now on add an “AI-made” label to content made using its proprietary AI systems, or identified by an cross-platform project for spotting content made by AI. This step is intended to deter users from seeking to bypass the disclosure requirement.
Responsible AI Funding
TikTok is additionally establishing a $2m awareness program for experts and groups to produce learning resources about using AI responsibly. This project will support educational bodies specializing in training coding and technology.
Platform Protection
TikTok has defended its safety measures, during controversy over intentions to lay off hundreds of review team members in the United Kingdom. TikTok is expected to cut a significant number of roles in its user protection team in London, with trade unions and internet security professionals expressing worry that staff are being displaced by automated systems.
A trust and safety lead clarified that staff-based oversight would remain essential, but artificial intelligence can protect employees by eliminating the most graphic content ahead of it gets reviewed by humans. TikTok announced a 76% decrease in shocking and graphic content reviewed by content reviewers over the past year due to reliance on its automated systems.
“We think that it’s essential to balance staff and AI to ensure user safety,” the official commented. “We’ll have staff as part of that process, but we also think it’s extremely critical to minimize viewing of dangerous material as rapidly, which is where a significant AI assistance is making a difference operate efficiently.”
